Google LA (old) | Artofbimal

GOOGLE LA

Yep, I got to design the logo for Google's new Los Angeles office. Google had 3 separate offices in the LA area and now wanted to consolidate all three into a central location. The Site Director at the time, Thomas Williams, reached out to me do some branding that would be used internally within Google as a way to identify and distinguish their Los Angeles presence.

INITIAL LOGO CONCEPTS

The creative direction was to integrate the southern California culture of surf and sun into a simple one color logo that could be used for office branding and also internal google documents and email signatures. For the record, this IS NOT a Google Doodle (although I did push for it). Below are some initial concepts.

FINAL LOGO CONCEPTS

And here it is! They wanted not one, but two designs! From what I saw at the opening day reception, the one on the left was used everywhere.

..BUT WAIT, THERE'S MORE!

After the Google LA logos were created, I was asked to do a couple more designs for the opening day reception swag. Below is art designed for a souvenir t-shirt and also a quick art backdrop for a souvenir flip book they were printing on demand.

GOOGLE LA T-SHIRT DESIGN

The goal here was to create t-shirt art that showed Los Angeles culture and scenery. Originally I came up with this sketch of replacing the Hollywood sign with Google instead, but that go shot down.

I came up with the idea of using an old Los Angeles vintage postcard style look and filling the letters with classic popular LA destinations. I ended up using a combination of photoshop digitial painting, and adobe illustrator to build the final piece.

GOOGLE VENICE BOARDWALK FLIPBOOK COVER

I think a day or two before the event, there was a last minute request to make a large graphic for a photo booth. All I knew is that it would need to be large enough for a group of people to stand in front of it to get a large number of photos taken in succession to create an on demand mini flipbook. Really cool. Since Google LA is really in Venice, they pitched the idea of using the iconic Venice Boardwalk. And here it is below: